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CREMONA
CORSO MAZZINI
Wise was founded in 2001 by two leading entrepreneurial minds : Gianni Peroni and Federico Scalogna. The two entrepreneurs, already established in the Fashion Jet Set, have combined passion and determination to give bith to three Wise Boutique shops.




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CREMONA
VIA MERCATELLO
Wise New Classic is the first born in the Wise Boutique arena. A space outside of any common place. A style deliberately radical chic. Jungle style walls and designer furniture make a container for the multibrand Boutique Wise.




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DESENZANO DEL GARDA
PIAZZA MALVEZZI
Wise Boutique Desenzano was opened in 2013 in one of the most fashionable squares of the Garda Lake, taking the place of the historic shop Tremolini.




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REGGIO EMILIA
VICOLO TRIVELLI 2/A
Wise Boutique Reggio Emilia is the newborn to the Wise store. The Boutique was opened in 2015 in Reggio Emilia, taking the place of the historic shop Pulcinella. The multibrand is specializing in accessories.