In 1998, Isabel Marant opened its first boutique in Paris, in a former art workshop.
Isabel Marant's collections are based on basic shades, boho style, as well as retro silhouettes, basic jumpers and outerwear: in other words, products for every occasion and context. Isabel Marant's aesthetic is immediately recognisable in each of them: relaxed and collected at the same time, full of chic and minimalism.