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CALVIN KLEIN JEANS
CALVIN KLEIN JEANS

Launching in 1968, Calvin Klein’s refined, elegant designs quickly elevated his brand to huge success. Calvin Klein first made a name for himself by designing clean, uncomplicated sportswear with a focus on minimalism. Launching his own company in 1968 inspired by New York's urban youth, he first introduced his trademark jeans in 1970 and elevated them to designer status thanks to a tight cut and branding on the back pocket. The designs created a frenzy after a series of controversial provocative advertisements featuring Brooke Shields and the line "Nothing comes between me and my Calvins”.