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SALVATORE FERRAGAMO
SALVATORE FERRAGAMO

Salvatore Ferragamo was born in Bonito near Naples, one of fourteen children. By the time he was nine he knew that he wanted to make shoes for a living. He returned to Italy and in 1927 he established his headquarters in Florence. In the 1930's and 1940's, the history of shoes was marked by Ferragamo's creations. In 1938 he gained the nickname "Shoemaker to the Stars" when he made Roman sandals for the Cecil de Mille epics. Shortly afterwards Salvatore Ferragamo patented his first invention in the world of fashion: his strong but light cork wedge. The year 1947 marked the launch of Ferragamo's Invisible Sandals. Made of water-colored nylon thread, the shoes took some getting used to but resulted in Ferragamo becoming the first footwear designer to win Neiman Marcus Prize at the Fashion Oscars. He didn't stop there though. In 1951, at the very first Italian fashion show, Salvatore Ferragamo presented “Kimo”, a multi-purpose sandal inspired by the Japanese tabi. And in 1956, returning from a trip to Australia, he launched the 18 kt gold sandals with their patented metal sole.