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Mehtap Elaidi studied Business at Bogazici University after her graduation from Robert College. In 2000, she opened her first atelier/shop at Nisantasi. In a short time, her trendy along with experimental cuts became the brand’s trademark. By 2003, started to show her collections at Londra Pure, Paris Pret-a Porter fashion fairs. From that time till now, Elaidi and Mehtap Elaidi collections are sold in 19 countries, 45 different sales points. In Turkey, both collections are sold in Gizia Gate, WePublic, Brandroom and Midnight Express.Mehtap Elaidi is also acting as the president of Turkish Fashion Designers Association for 5 years and is actively working in various operations of the Association. 

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