WISE

In 2015, Wise opened its fourth boutique in Reggio Emilia, again by taking over an existing fashion dealer: Pulcinella.

In september 2016, the store landed in a new renovated building, thanks to the help of the architect Baciocchi, located in the main fashion street of the  city.

The store hosts the most well-known Italian fashion labels including: Fendi, Gucci, Prada, Miu Miu, Dolce&Gabbana.

Wise was founded in 2001 by two leading entrepreneurial minds: Gianni Peroni and Federico Scalogna. The two entrepreneurs, already established in the Fashion Jet Set, have combined passion and determination to give birth to three Wise Boutique shops.
Wise Boutique is located in an elegant building in the centre of Cremona, historical town renowned worldwide for violin making.
The boutique, recently renovated by architect Roberto Baciocchi, creator of the Prada Concept, hosts the most famous international labels including Gucci, Prada, Miu Miu, Dolce&Gabbana, Valentino, Saint Laurent, Balenciaga, Givenchy, Alexander McQueen, Kenzo, Fendi and Ferragamo.
The Fashion store Wise is associated to the THE BEST SHOPS Italian Chamber of Fashion Buyers thanks to the prestige and quality of the brands handled, research and attention to detail.
Taste, style and elegance are the key words that characterize all the Boutique Wise.
In any boutique you find highly specialized figures who accompany customers in the choice of personalized outfits.

In 2015, Wise opened its fourth boutique in Reggio Emilia, again by taking over an existing fashion dealer: Pulcinella.

In september 2016, the store landed in a new renovated building, thanks to the help of the architect Baciocchi, located in the main fashion street of the  city.

The store hosts the most well-known Italian fashion labels including: Fendi, Gucci, Prada, Miu Miu, Dolce&Gabbana.

In 2013 the group obtained a big property in the historic city centre of Desenzano del Garda and opened what is now Wise Boutique Desenzano, a megastore dealing both in woman and man fashion collection.
The boutique hosts both emerging talent and most famous designers of the Italian and International fashion brand including Gucci, Prada, Miu Miu, Dolce & Gabbana, Valentino, Saint Laurent, Givenchy and Loewe.