Love Moschino was born in 2008: a playful, vibrant and super chic line, a sort of minor sister of the main brand. Designed for men and women who like to break the rules of dress code and build their own personal and unconventional style. Love Moschino therefore retains all the creative, intelligent and ironic character of Moschino, but it blends with all the values of “love”: empathy and feeling. A universal, positive word, recognized throughout the world that seems to bring new energy to a brand that was already well established and appreciated. Pop art prints, hearts, golden chains, maxi lettering and bright colors. The ironic, surprising and irreverent style, which saw its maximum expression thanks to the creative genius of Jeremy Scott.