Diesel is an iconic successful lifestyle brand present in more than 80 countries. The company was founded by Renzo Rosso in 1978 with the intent of creating the most innovative denim in the world. In the middle of a world-class oil crisis, during which the alternative was supplied by diesel, Renzo Rosso liked the idea of introducing his denim brand as an alternative to the traditional giants of casual fashion. Since its foundation, Diesel has been the protagonist of an amazing growth and as a leading pioneer in the denim sector has evolved to become established in the world of quality casual clothing, becoming a real alternative to traditional luxury brands. Today offers a wide range of products, including sunglasses, watches, perfumes, strollers, helmets and a complete line for the home. Despite its growth, the philosophy of Diesel has remained unchanged over time: a brand synonymous with passion, individuality and expression of their personality.