Family First Milano was born in 2015. Considering the brand’s background, it can be said that these creative ideas come from different but complementary worlds. The choice of the name, Family First Milano, is a clear message that contains and tells the spirit of the two partners: the bond with family and friends of a lifetime. Italian production and quality at an affordable price. The mission of Family First Milan is to transmit its brand identity in the world from the values described above: the ability to enter the lives of families, groups and friends, not just as a fashion brand, but as a lifestyle.