The house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925 by opening of the first boutique, a handbag shop and fur workshop. In 1965 they start the collaboration with a young German designer, the late Karl Lagerfeld. In his hands, a fashion revolution takes place: the fur is changed, moulded, redesigned and reinterpreted and in 1977 he launch the first prêt-a-porter collection. In 1994 Silvia Venturini Fendi is given the responsibility of Accessories and then of the Menswear lines. Savoir-faire and limitless creativity combined with the research for high-quality materials and details are the secret behind the Fendi Icons, the Baguette and Peekaboo bags. Created by Silvia Venturini Fendi respectively in 1997 and 2008, these creations have not only passed the test of time but have become a symbol of the Maison itself.
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