Diesel is an iconic and successful lifestyle brand present in more than 80 countries. The company was founded by Renzo Rosso in 1978 with the aim of creating the world's most innovative denim. Since its founding, Diesel has experienced a remarkable growth and has evolved from a pioneering leader in the denim industry to become a real alternative to traditional luxury brands in the world of quality casual wear. Today, it offers a wide range of products, including sunglasses, watches, perfumes, prams, helmets and a complete homeware line. Diesel's philosophy has remained unchanged over time: a brand synonymous with passion, individuality and the expression of one's personality.