Max Mara
Marina Rinaldi, great-grandmother of the founder, owned and managed an important atelier in the centre of Reggio Emilia in 1850: an artisan business, distinguished for its attention to detail and finish. Cavaliere Achille Maramotti founded the first company of the Max Mara Group in 1951, today one of the most important international fashion houses and recognised all over the world as the forerunner of modern pret-Ã -porter: "haute de gamme" women's clothing produced according to excellent industrial processes. Max Mara dedicates its collection to a glamorous chic woman, who loves to rediscover in her everyday life, the taste for refinement, without renouncing practicality and dynamism.